Do I need it? Or do I want it?
Ah Christmas…tis the season to feel jolly… overwhelmed.
The irony of starting this blog series smack bang in the middle of the greatest consumer high-jack of the year is not lost on me. As the developed world goes crazy with their credit cards, we are the target of more advertising immersion than at any other time of the year.
What do the marketing companies use to pressure us into purchasing? They feed us the line that we ‘need’ to buy what is on offer.
The reality is, in my everyday world I actually ‘need’ very little. One could argue that I ‘need’ food, however there is enough in my pantry at any given point to last a good while. Maybe I ‘need’ petrol, but then I do have the option of staying home today or car-pooling to get the kids to school.
Because, in reality, we don’t ‘need’ for much, this suggestion has become a tool to make us feel like we are obligated to purchase, even when the reverse may be true.
Don’t get me wrong, I don’t believe there is anything wrong with wanting something…we work hard for our money and have every right to spend it how we see fit, however here is the question I would challenge you to ask yourself this week as we shop this Christmas and holiday season.
Do I need it? Or do I want it?
To want something gives me the power of choice. I am very clear that I will not fall over without it, life will go on and the world will continue turning regardless of my choice to purchase this thing or not. I am in control. Ultimately I can purchase or walk away without fear of reprisal.
This line of thinking makes the things that I do want to spend my money on feel like real treats, not a desperate attempt to make myself a ‘whole person’.
To suggest that you cannot live without the purchase robs the joy and the excitement out of the gift. It’s not a bonus or extra, added to your world for fun. It’s simply going to plug the gap and tide you over for another day, until you stumble across the next thing that you so desperately ‘need’.
May I suggest that this Christmas, one of the greatest gifts you can give your children is a clear understanding of the difference between needs and wants. We should not be slaves to consumer purchases, we should be the masters of them.
As I said to my daughter recently, “Honey, it’s OK to want an ipod…as long as we are all very clear that you are not going to die without one.”
Let’s enjoy giving and receiving the things that we want this Christmas, while being very grateful that we indeed need very little.
Happy shopping